Sharma has over fifty publications in leading international journals, encyclopedias, books, and conference proceedings. Sharma is past associate editor of Journal of Marketing Channels and past editor of the Academy of Marketing Science proceedings.ĭr.
He has taught and presented research at numerous education institutions in North America, Europe, and Asia.
Sharma earned his doctoral degree with major marketing and double minor in psychology and quantitative analysis from Louisiana Tech University, USA. Dheeraj Sharma is a faculty in Indian Institute of Management, Ahmedabad, India.
Electrical, Electronics, Communication & Instrumentation EngineeringĬhapter 2 Strategic Planning for Competitive AdvantageĬhapter 3 Ethics and Social ResponsibilityĬase 1: Aviva life Insurance Company India Ltd.Ĭhapter 8 Segmenting and Targeting MarketsĬhapter 9 Decision Support Systems and Marketing ResearchĬhapter 11 Developing and Managing ProductsĬhapter 12 Services and Nonprofit Organization MarketingĬase 3: A-One Starch Products Limited (A)Ĭase 4: Crossword-Customer Relationship ManagementĬhapter 16 Integrated Marketing CommunicationsĬhapter 17 Advertising and Public RelationsĬhapter 18 Sales Promotion and Personal SellingĬase 6: Modernization of Fair Price Shops: A Case of GujaratĬhapter 21 Customer Relationship Management (CRM)Ĭase 7: Allegiance Corporation Bank: Restructuring Private Bankingĭr.
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